What is Spend Meter?

Spend Meter is a simple, yet powerful, system which allows you to measure and analyse your marketing/advertising spend.

Do you advertise in papers, magazines, online, or on the radio and ask customers to call you? Spend Meter will help you automatically log and analyse those calls to help you spend your marketing budget better.

It really is as easy as 1,2,3:

1. We give you a set of numbers to put on your advertising
2. Customers call that number and get put through to your normal phone number for you to answer
3. We log and analyse the call for you

With this information you can make advertising spending decisions based on the actual responses you receive. You'll be able to see which campaigns generate the most calls, how long people are on the phone, what time of day you receive most calls, how much each call costs, and more.

With this information to hand you'll be able to generate more calls, save money on advertising and build more business.

John Wannmaker, considered by many to be the father of modern advertising, is recorded to have said "Half the money I spend on advertising is wasted; the trouble is I don't know which half" - with Spend Meter he would have known.